Farming, Animal welfare Andrew Gough Farming, Animal welfare Andrew Gough

KFC’s Niko Omilana viral video was ‘utterly misleading’ says VFC after investigating the same farm

INVESTIGATIONS: The video of YouTube influencer Niko, paid to visit a farm that supplies KFC with supposedly ‘high welfare’ chickens, went viral in December last year garnering around one million views on Twitter. But as an investigation by VFC has revealed, the claims made by the fast-food giant were anything but genuine.

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Veganism explained, Industry Andrew Gough Veganism explained, Industry Andrew Gough

How should we interpret plant-based food sales as ethical vegans?

Several industry reports released in the last fortnight, concerning the onward march of the plant-based food sector, have generated some truly attention-grabbing headlines. There is no denying that the increase in products is great news for consumers who choose not to eat animal products some of the time, but as ethical vegans, are we celebrating a little too much?

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Andrew Gough Andrew Gough

The dark marketing secrets behind the food you eat

In our video This is how the dairy industry lied to the world, we revealed the many ways in which just one of the many faces of animal agriculture has been colluding with governments to mislead the world for over a century. Manipulative messaging has been a huge part of that lie, so let’s look at some “iconic” advertising that demonstrates the psychological tricks being used to fool people into consuming more animals.

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