Andrew Gough Andrew Gough

The dark marketing secrets behind the food you eat

In our video This is how the dairy industry lied to the world, we revealed the many ways in which just one of the many faces of animal agriculture has been colluding with governments to mislead the world for over a century. Manipulative messaging has been a huge part of that lie, so let’s look at some “iconic” advertising that demonstrates the psychological tricks being used to fool people into consuming more animals.

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Jackie Norman Jackie Norman

Is a landmark vegan crowdfund the sign we were all waiting for?

A bunch of crazy vegans got together and decided to do something amazing: convince the public to chip in and buy a plot of land once used for grazing dairy cows to turn it towards something plant-based. Is their crowdfunding victory a fluke, or is it a sign that the world is finally changing? Jackie Norman looks at other projects at the vanguard of alternative land use.

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Veganism explained Alex Lockwood Veganism explained Alex Lockwood

The world’s most dangerous problem for animals? Masculinity

Let’s be clear from the start: gender is the largest determinant—beyond race, class, geography, or any other attribute—in how much humans harm animals. ‘Being a man’ is associated with eating ‘meat’—and it’s the single most critical social issue that animal advocates need to face if we are to end the exploitation of our fellow beings. Dr Alex Lockwood, writes.

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