Animals in fashion Claire Hamlett Animals in fashion Claire Hamlett

The fur industry is desperately trying to rehabilitate its image

Despite losing its appeal in the fashion industry, the pro-fur lobby is refusing to accept its fate and go quietly into the night. Instead, it is trying to rehabilitate its image, proclaiming itself as the antidote to fast fashion and roping in social media influencers and celebrities to help promote its message. Claire Hamlett writes.

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