Dismantle Dairy Campaign Goes Live

Surge have launched a brand new campaign Dismantle Dairy, featuring 18 months of undercover footage obtained from inside UK dairy farms.

Surge found repeated incidences of punching, kicking, excessive tail twisting, swearing/shouting, beating with sticks, separation of calves from their mothers, force-feeding of calves and the disposal of calves. Investigators also recorded HD footage during visits, capturing harrowing scenes such as dead cows and calves left to rot outside for days.

However, rather than draw attention to individual farms and create the impression that these are isolated cases or “bad eggs”, the campaign seeks to expose the dairy industry as a whole, revealing how even standard practices such as separation at birth and removal of calves is abuse.

Prior to the campaign release, the authorities including the RSPCA and APHA have been notified of the farms and footage where necessary.

FULL CAMPAIGN VIDEO:

Our campaign website www.dismantledairy.org has the option to sign up as a Down with Dairy outreach volunteer, as well as the option to order free Dismantle Dairy posters and stickers.

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Surge 2019: Visual Identity & Rebrand